MICHELLE KRISHNANAND
BLENDED MEDIA PAINTER
I Understand Layers
It all begins with the brief.
As a media painter, I understand the colors to media and the process it takes to create a media plan. Understanding the audience, what channel to use and giving the client the assurance that their funding will result in a successful campaign.
My approach to COLOR
C
Clarify Objectives and Audience
to obtain clarity on expectations.
O
Outline Media Channels and Strategies
that will best reach & engage the target audience.
L
Leverage Data and Outlay the Budget
based on research to make an inform media planning decision.
O
Orchestrate the consumer journey
& walk through the consumer mindset to experience every step of the funnel.
R
Recommended Flight Schedule
to visually capture the timing of the media plan.